Intro to Typography – Searching for Type 2019

Today we will begin exploring typography, which is the art of arranging type to make language visible. To fully understand typography, we will explore many different aspects of type, including the history of typography and how it has evolved throughout different time periods and developed in the digital age. In today’s assignment we will discover and investigate four of the major categories of type.


  • I can identify and explain the four major categories of typefaces by creating a document that displays and defines all four categories so I can better understand Typography as a technique for communication and as an art form.

Vocabulary Words:

  • Type
  • Typeface
  • Font
  • Serif
  • Sans Serif
  • Script
  • Ornamental/Decorative/Display
  • Typography
  • Typeface versus Font
  • Digital Typography
  • Font Foundries
  • Free vs. Paid Fonts
  • Online Typeface Resources


Wikipedia – Typography

Wikipedia – Typeface

Wikipedia – Font

Paratype – Typeface Classification – Type Classifications – Free Fonts

Topics Discussed:

  • Serif Fonts
  • Sans Serif Fonts
  • Script Fonts
  • Ornamental/Decorative/Display Fonts
  • Online Typeface Resources


  1. Using the web addresses above, find the definitions for each of the following:
    serif type
    sans serif type
    script type
    ornamental/display type
  2. Use InDesign to create a document that introduces and explains each of the above items.
  3. Use a default 8.5″ x 11″ Letter size page.
  4. Include a large headline for each category, and a one sentence explanation of the definition.
  5. Include a sample image to show me what each of the four type categories looks like.
  6. Try to put all of the four on one page!
  7. When you are finished, hand in your completed InDesign document and any sample images you used to the Google Classroom page for this assignment.


Searching For Type Example


Assigned: September 17th, 2019
Teacher Pacing Due Date: September 18th, 2019