Objective: To continue the logo design process by conducting online research and brainstorming logo designs and sketching ideas on paper.
Student Friendly Learning Target: I can produce five sketches of possible logos for the CHHS eSports team based on research I have gathered from online resources.
Web Links:
Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works
High School Starleague: https://hsstarleague.com/
HSL League of Legends Division: https://lol.hsstarleague.com/
League of Legends: https://leagueoflegends.com
Topics Discussed:
- Eight Step Logo Design Process:
- Step 2 – Research
- Step 3 – Visual Research
- Step 4 – Sketching and Conceptualizing
Assignment:
Step 2 – Research
Use the web to research eSports and professional online gaming to get an idea of what eSports is all about. Use the High School Starleague page to get a better understanding of the league’s existing colors and iconography.
Step 3 – Visual Research
As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other teams are using. What kind of shapes, symbols, colors and typefaces are used in eSports logos and materials?
Try doing a Google Image Search for “eSports team Logos” and see what you come up with. Seeing what kind of logos other teams use will aid you in making your own design decisions when it comes time to produce your logo concepts.
Step 4 – Sketching/Conceptualizing
Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.
By end of Friday, you will need to produce a minimum of five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You may do these sketches with traditional tools (pencil, pen, paint) on paper. DO NOT USE ILLUSTRATOR YET! You may use any traditional media, so long as you have five different concepts by the due date.
Remember: these are sketches only! You will select a single concept the week after Spring Break to work on as your final logo design, and only at that time should you put your best artistic effort into the work.
When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Relax, and reflect on your design work, take a week off, and be ready to resume work with fresh eyes on the Monday after Spring Break!
Assigned: Tuesday, March 7th, 2017
Due: Friday, March 10th, 2017