Objective: To begin the logo design process by producing a basic Design Brief document.
Student Friendly Learning Target: I can begin my Design Brief by writing ten open-ended questions to be answered by the client.
Web Link:
https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/
Topics Discussed:
- Eight Step Logo Design Process:
- The Brief
Assignment:
Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.
Today we will begin working on our logo design for an actual client here on campus. The client is our newly founded Carl Hayden High School eSports Team, competing in the League of Legends division in the High School Starleague, and as of today every student designer in my classes is in competition to produce a logo that the team will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the eSports team.
Step 1 – The Design Brief
You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the CHHS eSports team about what they would like to see in their logo. These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the CHHS eSports team wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition. Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.
Your ten questions will be reviewed by the CHHS eSports team. A CHHS eSports team member will answer them to the best of their ability, and they will be returned to you to guide you in your design process.
Following the final deadline in a few weeks, the team sponsor and team representatives will look at all the finished logos, and choose one as their favorite. The winner of this logo design contest will receive a great deal of recognition (as the team will be using it as their logo in competition), as well as an official recognition and award at the end of the year Magnet Awards ceremony, so do your best to write open-ended questions that will help you determine what the CHHS eSports team wants and that will allow you to give them what they are asking for.
Assigned: March 6th, 2017
Due: March 6th, 2017