Tag Archives: Term 4

Computer Graphic Design

35 – Logo Design Steps 5, 6 and 7 – Reflection, Positioning and Presentation

Objective: To complete the logo design process by selecting and finalizing a logo design.

Student Friendly Learning Target: I will select and refine a final logo for the CHHS eSports team.

Web Links:

Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works

High School Starleague: https://hsstarleague.com/

HSL League of Legends Division: https://lol.hsstarleague.com/

League of Legends: https://leagueoflegends.com

Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 5 – Reflection
    • Step 6 – Positioning
    • Step 7 – Presentation

Assignment:

Hopefully, you completed Step 5 – Reflection this past week by getting some good rest and coming back refreshed and renewed. Look at your logo sketches in the wire basket on the front table once more, and select one to begin refining into your final logo design. This final logo design must adhere to the Six Principles of Good Logo Design that we previously studied, and should incorporate all that you’ve learned about the Principles of Design, Shape, Color Theory and Symbolism.

Step 6 – Positioning

You will soon receive your completed Design Brief documents, updated with the eSports team’s responses. Read the responses that the team has provided, and take the advice under consideration. Now you have a decision to make: Will you alter your logo design to meet the requests that the team has made, or will you proceed with your own ideas with the confidence that as a trained designer, you know what they will like better than they do? This decision is called Positioning, and it is a choice that every professional designer who takes on a client has to make. Bear in mind that unlike most professional designers, you will not have the opportunity to support or defend your design decisions when it comes time for the team to judge the winner of the competition, so make your decisions accordingly.

Step 7 – Presentation

Make a new Print Illustrator document with a standard Letter size artboard (8.5 in x 11 in). Using all that you’ve learned about the principles of good logo design, the principles of design (C.R.A.P.), Color Theory, shapes and symbols, begin using the path, shape, color and type tools in Illustrator to design a simple, yet unique and attractive logo that is easy to remember, relevant to Carl Hayden eSports, will look good even printed in a single color, and will stand the test of time.

Your Illustrator file containing your final logo design on a single artboard should have your name in the filename, and should be submitted to the “35 – Final Logo Design” assignment post on the Google Classroom page for your class period no later than the end of the day on Friday, March 24th. This is a rigid deadline, and any late submissions will not be accepted for the competition. There are two important reasons for this: the first is that it would be unfair to allow any one individual more time to work on their design by allowing them to turn it in later than everyone else, and the second is that we will be moving on to an exciting new unit next week. Manage your time wisely.

Presentation of the final logo submissions and judging will occur in the days to follow, and when a winner is selected, the winner will be announced in all Graphic Design classes, and then it will be time for the final step: Step 8 – Celebration!

Good luck, work hard, make good decisions, and we’ll see you all at the celebration where we’ll toast the winner of the competition as well as everyone who successfully worked through the process to create a logo design that they can be proud of.

Assigned: Monday, March 20th, 2017

Due: Friday, March 24th, 2017

Computer Graphic Design

Spring 2016 – 45 – Final Animation

Objective:

  • Produce a complete Flash animation that features the student’s original character.
Student-Friendly Objective:

  •  I can produce a complete Flash animation featuring my original character.

Link:

  • None. See links attached to Lessons 35 – 44 for review.
Topics Discussed:
  • For a complete list of Topics Discussed, please see the previous lessons (35 – 44).

Assignment:

  • First, create a new 800 x 600 ActionScript 3.0 animation running at 30fps.
  • Use File -> Import -> Import to Stage to import your character’s front and side views to separate layers. Your characters should be imported to a single flash layer, and should appear as a group of symbols (the symbols you created in Illustrator in the previous lesson).
  • Using the Adobe Flash techniques studied in class, design a Flash animation using bone tweens and embedded animation to have your character “walk” onto the stage, perform some action, then leave the stage.
  • Your animation must have a working “Replay” button that rewinds the animation to the first frame, and should stop at the end of the animation (not play in an infinite loop).
  • Your animation must be a minimum of 8 seconds long, without titles.
  • Your animation should have an original photograph as a background. You may not use any photographs downloaded from the internet.
  • Your animation should have an audio soundtrack. I will provide music clips to use, but you may import music that you have available as long as you use less than 8 seconds of music. You may create sounds using Garageband if you have experience with this software.
  • You may only use audio, images and text that you have created yourself. This includes music, artwork, photographs and animations. Anything you did not create yourself may not be used.
  • When your animation is complete, export it as a movie. See Mister Marmolejo for details on how to do this.
  • Turn the .fla Flash file and the exported .mov movie in to folder number “45 – Final Animation” by end of day on Thursday, May 12th.
  • All completed movies will be viewed at an in-class film festival on May 13th. Note: All seniors must present on the 13th.
  • You must have an 8-second movie to present on Friday, May 13th. Failure to do so will result in an “zero” on your final project grade.


Do your best, and good luck!

Assigned: May 2nd, 2016
Due Date: May 12th, 2016