Objective:

Students will demonstrate an understanding of the principles of design by re-designing a real-world banner advertisement, so they can gain experience with applying the principles in an authentic scenario.

Links:

• El Torito Banner Instructions
• El Torito Ad Rubric
• Logo.pdf
• Logo.gif – 

Topics Discussed:

• InDesign Page Layout
• Horizontal Width
• Vertical Width
• Document Grid
• Snap to Grid
• Margins and Columns
• Principles of Design (Contrast, Repetition, Alignment and Proximity)

Assignment:

1. Open “El Torito Banner Instructions” for the assignment instructions.
2. See the document entitled “El Torito Ad Rubric” for the exact criteria under which this assignment will be graded. Make sure you have all the elements in the “4” column to ensure you get the highest grade possible!
3. Remember the Principles of Design (C.R.A.P.): Contrast, Repetition, Alignment, and Proximity, and let them guide all your decisions as you build this banner! Remember to create a strong focal point, and a strong eyeflow using all of the principles! Think about what combination of words and images would get your attention and get you to buy meat and seafood at this store!
4. When you are satisfied that your page layout meets all the assignment requirements, save it with your name in the filename.
5. NEW PROCEDURE ALERT! Export the file as a High Quality Print format .PDF (File -> Adobe PDF Presets -> High Quality Print) and save the resulting .PDF file to the “El Torito Banner Project 2019” assignment in Google Classroom by the end of the day on Friday, September 13th. Note: If you do this correctly, you do not need to turn in the .indd file or your images!
6. On Monday the 17th, we will do an online reflection writing activity in our Google Classroom that will ask how you used the Principles of Design in this assignment, so make sure you remember your C.R.A.P. (Contrast, Repetition, Alignment and Proximity)!

Assigned: September 10th, 2019
Teacher Pacing Due Date: September 13th, 2019

Objective:

Students will be able to demonstrate an understanding of the principles of design by designing a flyer explaining what each principle means and visually demonstrating what each principle looks like, so they can better understand and recognize what each principle looks like when it is used effectively.

Links:

• 1 – README – The Joshua Tree Epiphany
• C.R.A.P Design Principles PowerPoint Presentation

Topics Discussed:

• InDesign Page Layout
• Horizontal Width
• Vertical Width
• Margins and Columns
• Principles of Design (Contrast)

Assignment:

1. Open the “C.R.A.P. Principles” InDesign document we created last week.
2. Today we will focus on the principle of Contrast (making things different to attract a reader’s attention). Create a new text box and write at least one complete sentence in your own words about what Contrast means (as it pertains to design), then use images (or text) to demonstrate what Contrast looks like.
3. Your page should be full with all four principles! We’ll turn this document in to the Google Classroom page tomorrow!
4. Remember the Principles of Design (C.R.A.P.): Contrast, Repetition, Alignment, and Proximity, and let them guide all your decisions as you build this page! Remember to create a strong focal point, and a strong eyeflow using the principles!
5. Save this assignment as “Your Name – CRAP Principles”. You may turn this assignment in as soon as you have all four principles, neatly arranged on the page according to the Principles of C.R.A.P.
6. Hand in this assignment to the Assignment Post titled “Check for Understanding – Principles of C.R.A.P.” in your Google Classroom page by end of day tomorrow.

Assigned: September 9th, 2019
Teacher Pacing Due Date: September 10th, 2019