Objective: To begin the logo design process by producing a basic Design Brief document.

Student Friendly Learning Target: I can begin my Design Brief by writing ten open-ended questions to be answered by the client.

Web Link:

https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

• Eight Step Logo Design Process:

1. The Brief

Assignment:

Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.

Today we will begin working on our logo design for an actual client here on campus. The client is our newly founded Carl Hayden High School eSports Team, competing in the League of Legends division in the High School Starleague, and as of today every student designer in my classes is in competition to produce a logo that the team will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the eSports team.

Step 1 – The Design Brief

You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the CHHS eSports team about what they would like to see in their logo. These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the CHHS eSports team wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition. Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.

Your ten questions will be reviewed by the CHHS eSports team. A CHHS eSports team member will answer them to the best of their ability, and they will be returned to you to guide you in your design process.

Following the final deadline in a few weeks, the team sponsor and team representatives will look at all the finished logos, and choose one as their favorite. The winner of this logo design contest will receive a great deal of recognition (as the team will be using it as their logo in competition), as well as an official recognition and award at the end of the year Magnet Awards ceremony, so do your best to write open-ended questions that will help you determine what the CHHS eSports team wants and that will allow you to give them what they are asking for.

Assigned: March 6th, 2017

Due: March 6th, 2017

Objective: To further investigate the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Web Link:

https://www.logobird.com/the-principles-of-good-logo-design/

Topics Discussed:

Six principles of good logo design
simplicity
distinctiveness
relevance
memorability
timelessness
versatility

Assignment:

Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, timeless, and versatile. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we explore the logo design process.

1. Create a new Web document in Illustrator with a single default-sized artboard.
2. For each of the six principles:
   1. Create a headline in Point Type with the vocabulary word itself
   2. Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
   3. You should have a headline and a complete sentence definition for each of the six principles of good logo design.
3. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture under your definitions.
4. Create a headline in Point Type with the words “My Favorite Logo“.
5. Below this headline, write a few sentences answering the following questions:
   1. What does this logo represent? (company, sports team, club, etc.)
   2. Does it meet all of the six principles of great logo design?
   3. Describe how it meets at least one of the six principles. (Is it the most simple, distinctive, relevant, memorable, versatile or timeless of logos?)
   4. Why is this your favorite logo?
6. Save this document and upload a copy to today’s Google Classroom post to receive credit for today’s activity.

Assigned: March 3rd, 2017

Teacher Pacing Due Date: March 3rd, 2017