Category Archives: Computer Graphic Design

Computer Graphic Design Assignments and Information

Spring 2016 – Logo Design Steps 2, 3 & 4 – Research, Visual Research & Sketching and Conceptualizing

Objective: To continue the logo design process by brainstorming logo designs and sketching ideas on paper.

Student Friendly Learning Target: I can produce five sketches of possible logos for the Innovative Technologies VEX Robotics team.

Web Link: https://www.facebook.com/onceuponapreschoolmesa/
Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 2 – Research
    • Step 3 – Visual Research
    • Step 4 – Sketching and Conceptualizing

Assignment:

Step 2 – Research

Use the web to research other preschools and day care centers  to get an idea of what Miss Kristi’s business environment is all about. Use the Once Upon a Preschool Facebook page to get a better understanding of the school’s existing colors and iconography.

https://www.facebook.com/onceuponapreschoolmesa/

Step 3 – Visual Research

As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other preschools are using. What kind of shapes, symbols, colors and typefaces are used in preschool logos and materials?

Try doing a Google Image Search for “Preschool Logo” and see what you come up with. Seeing what kind of logos other schools use will aid you in making your own design decisions when it comes time to produce your logo concepts.

Step 4 – Sketching/Conceptualizing

Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.

By end of Friday, you will need to produce five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You may do these sketches with traditional tools (pencil, pen, paint) on paper. DO NOT USE ILLUSTRATOR YET! You may use any  traditional media, so long as you have five different concepts by the due date.

Remember: these are sketches only! You will select a single concept next week to work on as your final logo design, and only at that time should you put your best artistic effort into the work.

When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Relax, and reflect on your design work over the weekend, and be ready to resume work with fresh eyes on Monday!

Assigned: Thursday, February 25th, 2016

Due: Friday, February 26th, 2016

Spring 2016 – Logo Design Step 1 – The Design Brief

Objective: To begin the logo design process by producing a basic Design Brief document.

Student Friendly Learning Target: I can begin my Design Brief by writing five open-ended questions to be answered by the client.

Web Link:

https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

  • Eight Step Logo Design Process:
    1. The Brief

Assignment:

Today we will begin working on our logo design for an actual client. The client is Miss Kristi, owner and operator of Once Upon a Preschool, a home-based preschool located in Mesa.

Web Link: https://www.facebook.com/onceuponapreschoolmesa/

As of today, every student designer in my classes is in competition to produce a logo that Miss Kristi will select as her own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for Once Upon a Preschool.

Following the final deadline in a few weeks, Miss Kristi herself will look at all the finished logos, and choose one as her favorite. The winner of this logo design contest will receive recognition at the end of the year Magnet Awards ceremony as well as a $50 cash prize, so do your best to write open-ended questions that will help you determine what Miss Kristi is looking for in a logo, and that will allow you to produce the professional business representation that Once Upon a Preschool needs to succeed!

Step 1 – The Design Brief

You will begin the logo design process by creating a new Word document, and writing five questions (in complete sentences) that you would like to ask Miss Kristi about what she would like to see in her logo. These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what Miss Kristi wants in a logo, and that will help you produce something that she will want and increase your chances of winning the logo design competition. We will turn these questions in to folder “31 – Design Brief – 5 Questions” on Wednesday.

Your five questions will be submitted directly to Miss Kristi herself. She will answer them to the best of her ability, and they will be returned to you later this week or early next week to guide you in your design process.

Tomorrow, we will begin Steps 2 and 3 of the Logo Design Process: Research and Visual Research. If you finish your Design Brief questions before then, you may proceed with these steps.

Assigned: February 23rd, 2016

Due: February 27th, 2016