Welcome to our Illustrator Logo Design unit! In this unit, we’ll study the criteria that make a logo great and we’ll learn about the logo design process, in which we use research, conceptualization and our acquired knowledge of design, shape, symbolism and color theory to produce logos that meet all the criteria that define great logo design.

Objective: To introduce the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Review the slideshow embedded below on the Six Principles of Great Logo Design. We will discuss the presentation and go in depth with each of the six principles in class.

Assigned: March 3rd, 2014

Objective: Use the Appearance and Graphic Styles panels in Illustrator to produce expressive text.
Student Friendly Objective: I can use Illustrator to produce expressive text.

Watch the “Adobe Illustrator CS5 Tutorial 37 | Appearances & Graphic Styles” tutorial video. Follow the tutorial to learn how to use the Appearance Panel, and how to save object appearances as Graphic Styles.

Recall back in the first semester when we watched Helvetica and discussed the differences between the Modernists and the Post-Modernists. The Modernists believed that text should not be expressive, and meaning should only be derived from the word itself (i.e. the word “dog” should not look like a “dog”) whereas Post-Modernists asked the question, why can’t the word “dog” look like a dog?

1. Open your Text Week document in Illustrator and go to the fourth artboard.
2. Use the pre-set Graphic Styles libraries and the Type Tool to create five words that look like what is being described. For example:

Assigned: February 26th, 2014
Due: February 28th, 2014