Objective: I can begin my Design Brief by writing ten open-ended questions to be answered by the client.
Web Links:
Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/
Presentation: Native American Code Writers Program
Topics Discussed:
- Eight Step Logo Design Process:
- Step 1 – The Brief
Assignment:
Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.
Today we will begin working on our logo design for an actual client. The client is the Native American Code Writers Program, a non-profit organization sponsored by the Arizona Science Center to increase access to Computer Science education to Native American students, and as of today every student designer in my classes is in competition to produce a logo that the group will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the Native American Code Writers organization.
Step 1 – The Design Brief
You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the Native American Code Writers group about what they would like to see in their logo.
These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the Native American Code Writers group wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition.
Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.
Your ten questions will be reviewed, responses to your questions will be provided, and they will be returned to you to guide you in your design process.
Following the final deadline in a few weeks, representatives of the group will look at all the finished logos, and choose one as their favorite. Do your best to write open-ended questions that will help you determine what the Native American Code Writers group wants and that will allow you to give them what they are asking for.
The producer of the selected logo will be rewarded with a $50 gift certificate!
Submit your ten questions in by tomorrow. On Wednesday when we return from our nearly five-day weekend, we will proceed to Step 2 and 3 of the 8-step process: Research and Visual Research!
Assigned: March 27th, 2024
Due: March 28th, 2024