Tag Archives: Term 2

ADOBE PHOTOSHOP – HOLIDAY ADVERTISEMENT 2022

Objective:

I can use InDesign, Photoshop and the Principles of Design to create an effective advertisement for a real-world holiday attraction.

Links:

The North Pole Experience: https://www.northpoleexperience.com/
The Polar Express: https://www.thetrain.com/events/polar-express/
Glendale Glitters 2022: https://www.glendaleaz.com/play/special_events___festivals/special_events/events/glendale_glitters_-_2022
Las Noches de las Luminarias: https://dbg.org/events/las-noches-de-las-luminarias-2/2022-12-01/
Zoolights: https://www.phoenixzoo.org/events/zoolights/

Topics Discussed:

Principles of Design
“Picture in Text” using Clipping Mask from Layer technique
Photoshop Image Manipulation
Composite Image

Assignment:

  • Choose one of the holiday attractions above, and design an advertisement to promote it.
  • You will design the ad in InDesign, using images edited in Photoshop.
  • Design the advertisement using the text provided on the instruction sheet attached to the bottom of this post.
  • After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement design.
  • The title text must use the “picture in text” technique. You must use Photoshop to make the “picture in text” titles using Clipping Masks.
  • You must combine a minimum of three (3) pictures (clip art or found on the Web) in Photoshop to make a convincing Composite Image
  • DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
  • Must demonstrate use of contrast through a dominant image
  • Use the Principles of Design (C.R.A.P.) to determine how you organize and place your graphics and text.
  • The text can use be used in any order that you think makes the most sense.
  • Ad size: 11″ x 17″ (landscape)
  • Limit your design to two fonts only
  • When choosing what information to include, don’t forget to answer the 5 W’s and the H (Who, What, Where, When, Why and How) in your advertisement! Use the official websites to get this information, and don’t make stuff up!
  • Export the file as a High Quality Print format .PDF (File -> Adobe PDF Presets -> High Quality Print) and save the resulting .PDF file to the “Holiday Advertisement 2022” assignment posting on the Google Classroom page by Friday, December 2nd. Note: If you do this correctly, you do not need to turn in the .indd file or your images!
  • On Monday the 5th (the I-Day), we will do an online reflection writing activity in our Google Classroom that will ask how you used the Principles of Design in this assignment, so make sure you remember your C.R.A.P. (Contrast, Repetition, Alignment and Proximity)!

Attachments:

Christmas Advertisement Instruction Sheet

Christmas Ad Grading Rubric

Assigned: November 28th, 2022
Teacher Pacing Due Date: December 2nd, 2022

HISTORY OF DESIGN – HELVETICA REFLECTION 2022

Yesterday we finished the movie Helvetica, which explores not only the history and development of the Helvetica typeface and typography and design in general, but also explores the dichotomy between the adherence to established principles of design and the desire to express one’s stylistic individuality and vision. To further explore these ideas, please visit my Google Classroom page, and open the attached Google Form to answer the questions provided.

Objective:

  • I can reflect on the concepts and ideas introduced in the movie Helvetica by expressing my ideas in a brief reflective writing exercise.

Vocabulary Words:

  • Typeface
  • Modernism
  • Post-Modernism
  • Rational
  • Humanistic

Links:

Helvetica Film Website: https://www.hustwit.com/helvetica
Google Classroom: https://classroom.google.com

Topics Discussed:

  • Modernism
  • Grid Design
  • Rational
  • Post-Modernism
  • Humanist

Assignment:

  1. Visit my Google Classroom to view the current assignment.
  2. Open the “Helvetica Reflection 2022” Form attached at the bottom of the latest post.
  3. Answer each of the questions in the document using complete sentences. As always, please avoid using abbreviations, acronyms or “text speak”.
  4. You must have at least one complete sentence for each question in each prompt. (If you see two question marks, you need at least two sentences!)
  5. When you are finished, submit the form. If you need to go back and edit your answers, you can revisit the form page and change your answers anytime.
  6. Please submit this form to me before end of day today, Wednesday, November 23rd.
  7. When you are finished with this Helvetica Reflection assignment, you may work on any assignments that are past due.
  8. If you have completed all your assignments, the rest of the time is yours. Please use it wisely and quietly, and have a safe and Happy Thanksgiving!

Assigned: November 23rd, 2022
Teacher Pacing Due Date: November 23rd, 2022