Objective: To complete the logo design process by selecting and finalizing a logo design.
Web Links:
Presentation: The Logo Design Process of Top Graphic Designers
(The Eight Step Logo Design Process)
Presentation: Native American Code Writers Program
Google Search: “Native American Code Writers”
Google Image Search: “Native American Organization Logos”
Google Image Search: “Computer Science Logos”
Topics Discussed:
- Eight Step Logo Design Process
- Step 5 – Reflection
- Step 6 – Positioning
- Step 7 – Presentation
- Step 8 – Celebration
Assignment:
Hopefully, you completed Step 5 – Reflection this past weekend by getting some good rest and coming back refreshed and renewed. Look at your logo sketches in the wire basket on the front table once more, and select one to begin refining into your final logo design. This final logo design must adhere to the Six Principles of Good Logo Design that we previously studied, and should incorporate all that you’ve learned about the Principles of Design, Shape, Color Theory and Symbolism.
Step 6 – Positioning
By now, you should have read the NACWP Logo Client Responses posted in our Google Classroom. Read the responses that the team has provided, and take the advice under consideration. Now you have a decision to make: Will you alter your logo design to meet the requests that the team has made, or will you proceed with your own ideas with the confidence that as a trained designer, you know what they will like better than they do? This decision is called Positioning, and it is a choice that every professional designer who takes on a client has to make. Bear in mind that unlike most professional designers, you will not have the opportunity to support or defend your design decisions when it comes time for the team to judge the winner of the competition, so make your decisions accordingly.
Step 7 – Presentation
Make a new Print Illustrator document with a standard Letter size artboard (8.5 in x 11 in). Using all that you’ve learned about the principles of good logo design, the principles of design (C.R.A.P.), Color Theory, shapes and symbols, begin using the path, shape, color and type tools in Illustrator to design a simple, yet unique and attractive logo that is easy to remember, relevant to the Native American Code Writers Program, will look good even printed in a single color, and will stand the test of time.
Your Illustrator file containing your final logo design on a single artboard should have your name in the filename, and should be submitted to the “Final Logo Design” assignment post on the Google Classroom page for your class period no later than the end of the day on Friday, April 14th. This is a rigid deadline, and any late submissions will not be accepted for the competition. There are two important reasons for this: the first is that it would be unfair to allow any one individual more time to work on their design by allowing them to turn it in later than everyone else, and the second is that we will be moving on to an exciting new unit the following week. You will have at least three 45 minute classes, and our usual 90 minute class Thursday class to work with, plus whatever time you wish to put in after school or during Advisory. Manage your time wisely.
Judging will occur on Monday, April 17th, and the winner will be announced in all Graphic Design classes on Friday, April 21st, and then it will be time for the final step: Step 8 – Celebration!
Good luck, work hard, make good decisions, and we’ll see you all at the celebration where we’ll toast the winner of the competition as well as everyone who successfully worked through the process to create and submit an original logo design that they can be proud of.
Assigned: Monday, April 10th, 2023
Due: Friday, April 14th, 2023