Objective: I can identify and explain the six principles that make a logo design effective.

Web Links:

Logobird: The Principles of Good Logo Design
Six Principles of Great Logos slideshow
Canva.com: 50 Logos with Hidden Meanings

Topics Discussed:

Six Principles of Great Logo Design
Simple
Distinctive
Relevant
Memorable
Versatile
Timeless

Assignment:

Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, versatile and timeless. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we explore the logo design process.

1. Create a new Web document in Illustrator with a single default-sized artboard.
2. For each of the six principles:
   • Create a headline in Point Type with the vocabulary word itself
   • Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
   • You should have a headline and a complete sentence definition for each of the six principles of good logo design.
3. Next, create a headline in Point Type with the words “My Favorite Logo“.
4. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture below the headline.
5. Next, use Area Type to write a few sentences answering the following questions:
   • What does this logo represent? (company, sports team, club, etc.)
   • Does it meet all of the six principles of great logo design?
   • Describe how it meets at least one of the six principles. (Is it the most simple, distinctive, relevant, memorable, versatile or timeless of logos?)
   • Why is this your favorite logo?
6. Save this document and upload a copy to today’s Google Classroom post to receive credit for today’s activity.

Assigned: March 23rd, 2023
Teacher Pacing Due Date: March 24th, 2023