Tag Archives: Principles of Design

Computer Graphic Design

ADOBE PHOTOSHOP – HOLIDAY ADVERTISEMENT 2024

Objective:

I can use InDesign, Photoshop and the Principles of Design to create an effective advertisement for a real-world holiday attraction.

Links:

The North Pole Experience: https://www.northpoleexperience.com/
The Polar Express: https://www.thetrain.com/events/polar-express/
Glendale Glitters 2024: https://www.glendaleaz.com/news/what_s_new/glendale_glitters_returns_
Las Noches de las Luminarias: https://dbg.org/events/las-noches-de-las-luminarias-4/2024-12-30/
Zoolights: https://www.phoenixzoo.org/events/zoolights/

Topics Discussed:

Principles of Design
“Picture in Text” using Clipping Mask from Layer technique
Photoshop Image Manipulation
Composite Image

Assignment:

  • Choose one of the holiday attractions above, and design an advertisement to promote it.
  • You will design the ad in InDesign, using images edited in Photoshop.
  • Design the advertisement using the text provided on the instruction sheet attached to the bottom of this post.
  • After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement design.
  • The Title Text must be at least 36 point and clearly state the name of the attraction in a large, bold headline somewhere on the page (most likely across the top).
  • You must combine a minimum of three (3) pictures (clip art or found on the Web) in Photoshop to make a convincing Composite Image
  • DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
  • Must demonstrate use of contrast through a dominant image
  • Use the Principles of Design (C.R.A.P.) to determine how you organize and place your graphics and text.
  • The text can use be used in any order that you think makes the most sense.
  • Ad size: 11″ x 17″ (landscape)
  • Limit your design to two fonts only
  • When choosing what information to include, don’t forget to answer the 5 W’s and the H (Who, What, Where, When, Why and How) in your advertisement! Use the official websites to get this information, and don’t make stuff up!
  • Export the file as a High Quality Print format .PDF (File -> Adobe PDF Presets -> High Quality Print) and save the resulting .PDF file to the “Holiday Advertisement 2024” assignment posting on the Google Classroom page by Wednesday, November 27th. Note: If you do this correctly, you do not need to turn in the .indd file or your images!
  • On Monday, December 2nd, we will do an online reflection writing activity in our Google Classroom that will ask how you used the Principles of Design in this assignment, so make sure you remember your C.R.A.P. (Contrast, Repetition, Alignment and Proximity)!

Attachments:

Christmas Advertisement Instruction Sheet

Christmas Ad Grading Rubric

Assigned: November 21st, 2024
Teacher Pacing Due Date: November 27th, 2024

Computer Graphic Design

Redesigning an Advertisement Project – Fall 2024

Objective:

I can demonstrate my understanding of the principles of design and typography by re-designing an ugly or boring real-world flyer advertisement so I can help make the campus a more beautiful and interesting place to read important messages.

Links:

  • None

Topics Discussed:

  • InDesign Page Layout
  • Horizontal Width
  • Vertical Width
  • Document Grid
  • Snap to Grid
  • Margins and Columns
  • Principles of Design (Contrast, Repetition, Alignment and Proximity)

Assignment:

Let’s face it. There’s a lot of ugly flyers on the walls of this campus.

If they’re not ugly, they’re just plain and boring. Regardless, nobody pays attention to them and that completely defeats the purpose of a flyer. With all that you’ve learned about design, there’s no reason why you couldn’t improve on the ugly, boring, attention-starved flyers littering the walls of this school and help make the campus a more beautiful place to live and read.

Instructions:

  • Open a new InDesign document. Use the standard default Letter paper size and .25″ margin settings.
  • Create a new folder with your name on it and save all files and images in the same folder as the InDesign document.
  • Select a flyer from the front table, and use everything that you’ve learned about typography, page layout and the Principles of Design to improve on its design. Make it better than it was before!
  • You must use all the text on the page and re-type it exactly as it appears on the page. You may not use any of the typefaces or images on the original page.
  • You may download fonts from the web, as long as they are free for personal use.
  • Go out on the Internet and find one or more pictures that you can use to recreate the ad. Make sure they are of appropriate size and quality, and are not watermarked or otherwise labeled.
  • These will be printed on a black and white printer (Printing lots of color copies is expensive!), so you may only use black, white and shades of gray in your design.
  • You must save the images you find in the assignment folder, and place them in InDesign. DO NOT copy and paste them or drag them directly from the web browser into InDesign.
  • Use search engines like Google Image Search to look for images. Your pictures don’t have to be an exact match for the ad, but you’ll want to find something relevant to the flyer’s message.
  • Turn on your grids and use the Snap to Grid setting to align your images and text. Leave at least one square of space between all images and text.
  • Have your completed ad checked by Mr. Marmolejo, export the ad as a High Quality PDF file, and upload it to the Google Classroom assignment post entitled “Redesigning an Advertisement Project Fall 2024” by end of class on Thursday, October 3rd.
  • Remember that Friday is the end of the term, so all past due assignments will be due on Thursday, October 3rd as well. Late work will not be accepted on Friday, October 4th, so plan accordingly!

Assigned: September 30th, 2024
Teacher Pacing Due Date: October 3rd, 2024