Tag Archives: Logo Design

Computer Graphic Design

Logo Design Step 4 – Sketching and Conceptualizing

Objective: To continue the logo design process by brainstorming logo designs and sketching ideas on paper.

Student Friendly Learning Target: I can produce five sketches of possible logos for the CHHS Cybersecurity team based on research I have gathered from online resources.

Web Links:

Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works

National Cyber League: https://www.nationalcyberleague.org/

Cybersecurity: https://www.dhs.gov/topic/cybersecurity

Google Image Search “National Cyber League Team Logos”: https://images.google.com

Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 4 – Sketching/Conceptualizing

Assignment:

Step 4 – Sketching/Conceptualizing

Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.

By the end of the day on Thursday, you will need to produce a minimum of five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You should do these sketches with traditional tools (pencil, pen, marker) on paper. DO NOT USE ILLUSTRATOR YET! You may use any  traditional media, so long as you have five different concepts by the due date.

Remember: these are sketches only! You will select a single concept the week after the Cesar Chavez three-day weekend to work on as your final logo design, and only at that time should you put your best artistic effort into the work.

When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Relax, and reflect on your design work, take a three-day weekend off, and be ready to resume work with fresh eyes on Monday!

Assigned: Tuesday, March 27th, 2018

Due: Thursday, March 29th, 2018

Computer Graphic Design

Logo Design Steps 1, 2 and 3 – The Design Brief, Research and Visual Research

Objective: To begin the logo design process by producing a basic Design Brief document, conducting online research and brainstorming logo designs.

Student Friendly Learning Target: I can begin my Design Brief by writing ten open-ended questions to be answered by the client, and conducting online research to guide my logo design development.

Web Links:

Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works

National Cyber League: https://www.nationalcyberleague.org/

Cybersecurity: https://www.dhs.gov/topic/cybersecurity

Google Image Search “National Cyber League Team Logos”: https://images.google.com

Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 1 – The Brief
    • Step 2 – Research
    • Step 3 – Visual Research

Assignment:

Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.

Today we will begin working on our logo design for an actual client here on campus. The client is our newly founded Carl Hayden High School Cybersecurity Team, competing in the National Cyber League, and as of today every student designer in my classes is in competition to produce a logo that the team will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the Cybersecurity team.

Step 1 – The Design Brief

You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the CHHS Cybersecurity team about what they would like to see in their logo.

These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the CHHS Cybersecurity team wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition.

Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.

Your ten questions will be reviewed by the CHHS Cybersecurity team. A CHHS Cybersecurity team member will answer them to the best of their ability, and they will be returned to you to guide you in your design process.

Following the final deadline in a few weeks, the team sponsor and team representatives will look at all the finished logos, and choose one as their favorite. The winner of this logo design contest will receive a great deal of recognition (as the team will be using it as their logo in competition), official recognition and an award at the end of the year Magnet Awards ceremony, as well as a $50 gift card, so do your best to write open-ended questions that will help you determine what the CHHS Cybersecurity team wants and that will allow you to give them what they are asking for.

Step 2 – Research

Use the web to research cyber security and online live fire cyber warfare games to get an idea of what cyber warfare is all about. Use the National Cyber League page to get a better understanding of the league’s existing colors and iconography.

https://www.nationalcyberleague.org/

Step 3 – Visual Research

As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other teams are using. What kind of shapes, symbols, colors and typefaces are used in eSports logos and materials?

Try doing a Google Image Search for “cyber league team logos” and see what you come up with. Seeing what kind of logos other teams use will aid you in making your own design decisions when it comes time to produce your logo concepts later this week.

Assigned: March 26th, 2018

Due: March 29th, 2018