Objective: I can conduct online research to inform and guide my logo design development.

Web Links:

Presentation: The Logo Design Process of Top Graphic Designers
(The Eight Step Logo Design Process)

Presentation: Native American Code Writers Program

Google Search: “Native American Code Writers”

Google Image Search: “Native American Organization Logos”

Google Image Search: “Computer Science Logos”

Topics Discussed:

• Eight Step Logo Design Process
• Step 2 – Research
• Step 3 – Visual Research

Assignment:

Today we will continue working on our logo design for our client, the Native American Code Writers Program (NACWP), by proceeding through Steps 2 and 3 of the Eight Step Logo Design Process: Research and Visual Research, which if done correctly, will go hand-in-hand.

On the Thursday before our extended break, we completed Step 1 – The Design Brief, in which we developed up to ten open-ended questions to be submitted to our clients to help determine what they might want in their logo. All completed questions were successfully submitted to our clients, and we should be receiving responses by the end of this week. If you completed your questions, you will receive your responses in the comments of your completed assignment.

If you did not complete the questions, you will be at a slight disadvantage as we proceed through the design competition, but you should still do your best to produce a logo design that you think meets the client’s needs based on what you can learn about them through the research you conduct in today’s activity.

Step 2 – Research

Use the web to research the Native American Code Writers Program. Use Google, or any other search engine that you prefer and collect as much information as you can about the NACWP and its operations in Arizona. Remember that the NACWP is sponsored by the Arizona Department of Education and the Arizona Science Center, so you may wish to include these groups in your search to help ensure that any information you collect is correct and specifically relevant to our client.

Use a Google Doc to collect notes and useful links. (Note: You will not turn in this Google Doc, but it is useful to keep all your notes and links in one place for easier reference later.)

Side note: In our CyberSecurity classes, we call this Reconnaissance, and the information that we gather from the web is referred to as Open Source Intelligence

Step 3 – Visual Research

As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other teams are using. What kind of shapes, symbols, colors and typefaces are used in the logos and materials of other organizations dedicated to supporting Native Americans?

Try doing a Google Image Search for “Native American Organization Logos” and see what you come up with. Seeing what kind of logos other Native American associations have developed will aid you in making your own design decisions when it comes time to produce your logo concepts later this week.

Add any useful information you find to your Google Doc notes. We will use this information in conjunction with the answers we receive from our client to your Design Brief questions on Thursday, when we proceed to Step 4 of the eight-step process: Sketching and Conceptualizing!

Assigned: April 3rd, 2024
Teacher Pacing Due Date: April 4th, 2024

Objective: I can begin my Design Brief by writing ten open-ended questions to be answered by the client.

Web Links:

Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Presentation: Native American Code Writers Program

Topics Discussed:

• Eight Step Logo Design Process:
  • Step 1 – The Brief

Assignment:

Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.

Today we will begin working on our logo design for an actual client. The client is the Native American Code Writers Program, a non-profit organization sponsored by the Arizona Science Center to increase access to Computer Science education to Native American students, and as of today every student designer in my classes is in competition to produce a logo that the group will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the Native American Code Writers organization.

Step 1 – The Design Brief

You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the Native American Code Writers group about what they would like to see in their logo.

These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the Native American Code Writers group wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition.

Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.

Your ten questions will be reviewed, responses to your questions will be provided, and they will be returned to you to guide you in your design process.

Following the final deadline in a few weeks, representatives of the group will look at all the finished logos, and choose one as their favorite. Do your best to write open-ended questions that will help you determine what the Native American Code Writers group wants and that will allow you to give them what they are asking for.

The producer of the selected logo will be rewarded with a $50 gift certificate!

Submit your ten questions in by tomorrow. On Wednesday when we return from our nearly five-day weekend, we will proceed to Step 2 and 3 of the 8-step process: Research and Visual Research!

Assigned: March 27th, 2024
Due: March 28th, 2024