Objective:
I can use InDesign, Photoshop and the Principles of Design to create an effective advertisement for a real-world holiday attraction.
Links:
The North Pole Experience: https://www.northpoleexperience.com/
The Polar Express: https://www.thetrain.com/events/polar-express/
Glendale Glitters 2025: https://www.glendaleaz.gov/News/Whats-New/Glendale-Glitters-Returns-To-Downtown-Glendale
Las Noches de las Luminarias: https://dbg.org/events/las-noches-de-las-luminarias-4/2025-12-30/
Zoolights: https://www.phoenixzoo.org/events/zoolights/
Topics Discussed:
- Principles of Design
- “Picture in Text” using Clipping Mask from Layer technique
- Photoshop Image Manipulation
- Composite Image
Assignment:
- Choose one of the holiday attractions above, and design an advertisement to promote it.
- You will design the ad in InDesign, using images edited in Photoshop.
- Design the advertisement using the text provided on the instruction sheet attached to the bottom of this post.
- After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement design.
- The Title Text must be at least 36 point and clearly state the name of the attraction in a large, bold headline somewhere on the page (most likely across the top).
- You must combine a minimum of three (3) pictures (clip art or found on the Web) in Photoshop to make a convincing Composite Image
- DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
- Must demonstrate use of contrast through a dominant image
- Use the Principles of Design (C.R.A.P.) to determine how you organize and place your graphics and text.
- The text can use be used in any order that you think makes the most sense.
- Ad size: 11″ x 17″ (landscape)
- Limit your design to two fonts only
- When choosing what information to include, don’t forget to answer the 5 W’s and the H (Who, What, Where, When, Why and How) in your advertisement! Use the official websites to get this information, and don’t make stuff up!
- Export the file as a High Quality Print format .PDF (File -> Adobe PDF Presets -> High Quality Print) and save the resulting .PDF file to the “Holiday Advertisement 2025” assignment posting on the Google Classroom page by Wednesday, November 26th. Note: If you do this correctly, you do not need to turn in the .indd file or your images!
- On Monday, December 1st, we will do an online reflection writing activity in our Google Classroom that will ask how you used the Principles of Design in this assignment, so make sure you remember your C.R.A.P. (Contrast, Repetition, Alignment and Proximity)!
Attachments:
Christmas Advertisement Instruction Sheet
Assigned: November 19th, 2025
Teacher Pacing Due Date: November 26th, 2025