Objective: To introduce the eight steps of the logo design process.

Student Friendly Learning Target: I can identify the eight steps of the logo design process.

Web Link:

https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

• Eight Step Logo Design Process:

1. The Brief
2. Research
3. Visual Research
4. Sketching & Conceptualizing
5. Reflection
6. Positioning
7. Presentations
8. Celebration

Assignment:

Review Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins tomorrow with The Brief.

Assigned: March 24th, 2015

Objective: To further investigate the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Web Link:

https://www.logobird.com/the-principles-of-good-logo-design/

Topics Discussed:

Six principles of good logo design
simplicity
distinctiveness
relevance
memorability
timelessness
versatility

Assignment:

Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, timeless, and versatile. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we explore the logo design process.

1. Create a new Web document in Illustrator with a single default-sized artboard.
2. For each of the six principles:
   1. Create a headline in Point Type with the vocabulary word itself
   2. Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
   3. You should have a headline and a complete sentence definition for each of the six principles of good logo design.
3. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture under your definitions.
4. Create a headline in Point Type with the words “My Favorite Logo“.
5. Below this headline, write a few sentences describing what the logo represents (company, sports team, club, etc.) and why it is your favorite logo.
6. Save this document and place a copy in folder number 30 in your period’s subfolder of the Student Drop Folder on the StudentsTempFiles server.

Assigned:March 23rd, 2015

Due: March 24th, 2015