Tag Archives: Illustrator

Logo Design: Introduction to Logo Design

Welcome to our Illustrator Logo Design unit! In this unit, we’ll study the criteria that make a logo great and we’ll learn about the logo design process, in which we use research, conceptualization and our acquired knowledge of design, typography, shape, symbolism and color theory to produce logos that meet all the criteria that define great logo design.

Objective: To introduce the six principles of good logo design.

Student Friendly Objective: I can identify and explain the six principles of good logo design.

Web Link:

Six Principles of Great Logos

Topics Discussed:

  • Six Principles of Great Logos
  • Simple
  • Distinctive
  • Relevant
  • Memorable
  • Versatile
  • Timeless
Assignment:
Review the slideshow embedded below on the Six Principles of Great Logo Design. We will discuss the presentation and go in depth with each of the six principles in class.
Link:

Open Six Principles of Great Logos

Assigned: March 19th, 2018

Illustrator Type Week: Expressive Text

Objective: Use the Appearance and Graphic Styles panels in Illustrator to produce expressive text.

Student Friendly Objective: I can use Illustrator to produce expressive text.

Web Link:
Adobe Illustrator CS5 Tutorial 37 | Appearances & Graphic Styles:

 

Topics Discussed:

  • Typography
  • Appearance Panel
  • Graphic Styles Panel
  • Post-Modernism
  • Expressive Text

Assignment:

Watch the “Adobe Illustrator CS5 Tutorial 37 | Appearances & Graphic Styles” tutorial video. Follow the tutorial to learn how to use the Appearance Panel, and how to save object appearances as Graphic Styles.

Recall back in the first semester, when we watched Helvetica and discussed the differences between the Modernists and the Post-Modernists. The Modernists believed that text should not be expressive, and meaning should only be derived from the word itself (i.e. the word “dog” should not look like a “dog”) whereas Post-Modernists asked the question, why can’t the word “dog” look like a dog?

wwdog

Text that visually looks like the thing it is describing is called Expressive Text, and Illustrator has special tools that make the production of Expressive Text extremely easy and effective. Today we are going to explore the use of these tools to produce some expressive text of our own.

    1. Watch the tutorial video to learn how to use the Appearance Panel, how to save object appearances as Graphic Styles, and how to access the pre-set Graphic Styles libraries.
    2. Open your Text Week document in Illustrator and go to the fourth artboard.
    3. Use the pre-set Graphic Styles libraries and the Type Tool to create five words that look like what is being described. For example:

Try to use different words and graphic styles than the ones in the example. When you have all five words and all of the previous assignments, save your work and upload a copy of your Text Week Illustrator document to the Text Week Assignment Post on my Google Classroom page.

Assigned: March 8th, 2018
Teacher Pacing Due Date: March 9th, 2018