Tag Archives: Illustrator

Intro to Typography – Typeface Choices 2025 (Hello, My Name Is…)

As a designer, good (or bad) design is all about the choices you make. One of the most important decisions you’ll make is what typefaces you will use to produce your headlines, subheadings and body text.   Strong typeface choices set the appropriate tone for your intended message, while inappropriate typeface choices send conflicting messages and can disrupt the message you intended to communicate.   Today we will practice making strong typeface choices.

Objective:

I can select the most appropriate typeface available for a given design scenario.

Vocabulary Words:

  • Type
  • Typeface
  • Font
  • Serif
  • Sans Serif
  • Script
  • Ornamental/Decorative/Display

Links:

None.

Topics Discussed:

  • Serif Fonts
  • Sans Serif Fonts
  • Script Fonts
  • Ornamental/Decorative/Display Fonts

Assignment:

You’ve seen those “Hello! My Name Is…” badges, right?

2000px-Hello_my_name_is_sticker.svg

They’re pretty generic. They use generic fonts and simple design to make them easy for anybody to recognize and use. What if we could personalize a Hello badge to fit our own personalities? Today, we’re going to use what we’ve learned about Typefaces and the Principles of Design to redesign a Hello badge to reflect different aspects of our personalities. To do this, you will need to make important choices about how you arrange the page, what typefaces you would like to use, and what colors you would like to use to effectively communicate a message about who you are.

  • Create a new Illustrator Web document, with four artboards and landscape orientation (wide, not tall).
  • Take a few minutes to think of four words that describe you. For example, you  might use words like “student, artist, athlete, musician, gamer, superstar, etc.” This will work best if you think of your own, so try to think of four nouns that best represent you.
  • On each page, create a headline containing the words: “Hello” and “My name is”. Select a typeface and font size that makes these words easy to read, and make “Hello” slightly larger than “My name is”.
  • In a single, very large headline, type your name. Select a font that is appropriate for your name, and try to make your name fill the page without going over the Artboard margins.
  • Finally, near the bottom of the page, type the words “and I am a _______.” Fill in the blank with one of the four descriptive nouns that you thought up for yourself.
  • Fill in the background with a color, by creating a rectangle the size of the entire page and placing it on a layer below your main text layer. Lock this layer to protect your background.
  • Your goal with this assignment is to choose typefaces and page design elements that look appropriate for the descriptive noun that you have chosen. For example, since I’m a teacher, I used a chalkboard font called “Chalkduster”, since chalkboards are commonly associated with teaching. I also changed the background color to a chalkboard green to give the idea of a chalkboard.
mmchalkboard
  • Add any graphics or drawings that you would like to include to make your design more visually appealing. For example, I added the grey rectangle and the thin white rectangles on the bottom of the page to represent a chalkboard eraser and two pieces of chalk.
  • Repeat this process on the remaining three Artboards for the remaining three words you have chosen. At least one of the Artboards should use the custom typeface that you created yesterday on the Calligraphr website.
  • When you have all four Artboards finished, save the document as “Your name – Typeface Choices”, and upload the Illustrator document to the Google Classroom assignment post by the end of the day on Thursday, March 6th.

Assigned: March 4th, 2025
Due Date: March 6th, 2025

Illustrator Type Week: Expressive Text

Objective:

I can use the Appearance and Graphic Styles panels in Illustrator to produce expressive text.

Web Links:

Adobe Illustrator CC: Graphic Styles
Adobe Illustrator CC: Appearance Attributes
Adobe Fonts: https://fonts.adobe.com/
DaFont.com – Download Free Fonts: https://www.dafont.com/

Topics Discussed:

Typography
Appearance Panel
Graphic Styles Panel
Expressive Text

Assignment:

Visit the Adobe tutorial links. Follow the instructions to learn how to use the Appearance Panel, and how to save object appearances as Graphic Styles.

Back in the early Twentieth century, there was a group of designers called The Modernists, and they developed a movement called Modernism. The Modernists believed that text should not be expressive, and meaning should only be derived from the word itself (i.e. the word “dog” should not look like a “dog”).

However, young designers who grew up during the time of Modernism asked the question: Why can’t the word “dog” look like a dog?

wwdog

Text that visually looks like the thing it is describing is called Expressive Text, and Illustrator has special tools that make the production of Expressive Text extremely easy and effective. Today we are going to explore the use of these tools to produce some expressive text of our own.

  1. Check out the Adobe Fonts and DaFont.com links. We will discuss in class how these sites make it easy to download and install new and useful typefaces for use in your designs.
  2. Watch the in-class demonstration, or visit the links above to learn how to use the Appearance Panel, how to save object appearances as Graphic Styles, and how to access the pre-set Graphic Styles libraries.
  3. Open your Text Week document in Illustrator and go to the fourth (lower right) artboard.
  4. Use the pre-set Graphic Styles libraries and the Type Tool to create five words that look like what is being described. For example:

Try to use different words and graphic styles than the ones in the example. When you have all five words and all of the previous assignments, save your document.

Make sure that you have all four Artboards completed, and turn it in to today’s Assignment Post in our Google Classroom to complete the Typography Week activities.

Assigned: February 27th, 2025
Teacher Pacing Due Date: February 28th, 2025