Tag Archives: Illustrator

Computer Graphic Design

Logo Design: The Six Principles of Great Logo Design – Spring 2024

Objective: I can identify and explain the six principles of good logo design.

Web Links:

Logobird.com: The Principles of Good Logo Design

Six Principles of Great Logos

50 Logos with Hidden Meanings

Topics Discussed:

Six Principles of Great Logo Design
Simplicity
Distinctiveness
Relevance
Memorability
Timelessness
Versatility

Assignment:

Review the Logobird website to identify and define the six principles of good logo design. A good logo should be: simple, distinctive, relevant, memorable, versatile and timeless. Use the website to determine the meanings of these terms and add these words and their definitions to your vocabulary list. We will review these definitions and apply them next week as we begin to explore the logo design process.

  1. Create a new Web document in Illustrator with a single default-sized artboard.
  2. For each of the six principles:
    • Create a headline in Point Type with the vocabulary word itself
    • Use Area Type to write the definition of the vocabulary word. Use complete sentences and your own words (do not copy and paste).
    • You should have a headline and a complete sentence definition for each of the six principles of good logo design.
  3. Use an image search engine like Google Image Search to find a picture of your favorite logo. Place this picture under your definitions.
  4. Create a headline in Point Type with the words “My Favorite Logo“.
  5. Below this headline, write a few sentences answering the following questions:
    • What does this logo represent? (company, sports team, club, etc.)
    • Does it meet all of the six principles of great logo design?
    • Describe how it meets at least one of the six principles. (Is it the most simple, distinctive, relevant, memorable, versatile or timeless of logos?)
    • Why is this your favorite logo?
  6. Save this document and upload a copy to today’s Google Classroom post to receive credit for today’s activity.

Assigned: March 22nd, 2024
Teacher Pacing Due Date: March 25th, 2024

Computer Graphic Design

Illustrator Type Week Final Project: “Eye-Ku” Visual Poetry – Spring 2024

Objective:

Students will be able to produce an “Eye-Ku” visual poem by using the Type Tools, Effects Menu, Appearance panel and Graphic Styles panel in Illustrator to create expressive text and images based on the Principles of Design.

Web Links:

Adobe Illustrator CC: Graphic Styles
Adobe Illustrator CC: Appearance Attributes

Topics Discussed:

  • Typography
  • Appearance Panel
  • Graphic Styles Panel
  • Effect Menu
  • Warp Dialog
  • Post-Modernism
  • Expressive Text

Assignment:

Review the tutorials at the Adobe Illustrator CC: Graphic Styles and
Adobe Illustrator CC: Appearance Attributes links provided to refresh your memory on how to use the Appearance Panel, and how to save object appearances as Graphic Styles.

We used Illustrator’s unique tools to produce Expressive Text last week. Today we are going to put what we have learned to good use by using Expressive Text to produce a visual poem: a poem that is enhanced by the graphics accompanying the words.

Visual Poetry and Concrete Poetry

  1. Concrete poetry is a type of poetry where the way the words look, and the arrangement of the words on the page is more important in expressing the meaning of the poem than the words themselves. 
  2.  Visual poetry builds on this concept, adding background visuals and colors into the mix, producing an even more unique style.
  3. Open your Text Week document in Illustrator and go to the fourth (lower right) artboard.
  4. Take a look at the following examples explaining Visual and Concrete Poetry:
  5. Think about the visual poetry examples:
    • What features do visual poems have in common?
    • What makes visual poetry different than regular poetry?
    • Which of the examples do you like the best? Why?
    • What makes a visual poem good?
  6. Create a new Print 11″ x 14″ Illustrator document, with a single artboard. Your document may be Landscape (wide) or Portrait (tall) according to your preference.
  7. Use the pre-set Graphic Styles libraries, the Warp tools and the Type Tool to produce your concrete poem in Illustrator.
  8. You may use any style of poetry (free verse, haiku, music lyrics, Shakespearean sonnet, etc.).
    • It is recommended that you use a short poem like a haiku, so the visuals are not overpowered by the words.
  9. You may create an original poem, or use your favorite poem or song lyric by another artist, but if you use another artist’s work, you must include the name of the author in your design.
  10. Use a background image or color pattern that helps emphasize the theme of the poem. The poem does not necessarily have to describe the image, but they should share a common theme. You may borrow an image from the internet, so long as you credit the source, or you may create an original image (drawing or photograph).
  11. Your poem should visually represent, both in the arrangement of the words and in the visual style of the words, the theme of the poem.
  12. The theme of the poem should be obvious, based on the arrangement of the words and the Appearance or Graphic Style of the words. (Even someone who doesn’t speak English should be able to recognize what the poem is about.)
  13. There is no minimum or maximum length of the poem, but the poem must express a recognizable idea, and must effectively present the idea through the arrangement and graphic style of the words.
  14. Remember the Principles of Design as you lay out your page: Contrast, Repetition, Alignment and Proximity – use them, as well as what we have learned about Color Theory and Symbolism to maximize the visual appeal and meaning of your poem!
  15. The completed Visual Poem is due on Thursday, March 7th. We will work on the poem and look at other examples of Visual Poetry in the days between now and then.
  16. Export the file as a High Quality Print format .PDF (File -> Save As -> Change “Format:” drop down to Adobe PDF) and save the resulting .PDF file to the “Illustrator Type Week Final Project: “Eye-Ku” Visual Poetry – Spring 2024″ assignment posting on the Google Classroom page by Thursday, March 7th.
  17. The completed Concrete Poems will be printed and displayed in the room for all to enjoy, so do your best to make this something unique and visually appealing!

Assigned: March 4th, 2024
Teacher Pacing Due Date: March 7th, 2024