Objective:

I can use InDesign, Photoshop and the Principles of Design to create an effective advertisement for a real-world holiday attraction.

Links:

The North Pole Experience: https://www.northpoleexperience.com/
The Polar Express: https://www.thetrain.com/events/polar-express/
Glendale Glitters 2022: https://www.glendaleaz.com/news/what_s_new/30_years_of_holiday_sparkle
Las Noches de las Luminarias: https://dbg.org/events/las-noches-de-las-luminarias-3/2023-12-01/
Zoolights: https://www.phoenixzoo.org/events/zoolights/

Topics Discussed:

Principles of Design
“Picture in Text” using Clipping Mask from Layer technique
Photoshop Image Manipulation
Composite Image

Assignment:

• Choose one of the holiday attractions above, and design an advertisement to promote it.
• You will design the ad in InDesign, using images edited in Photoshop.
• Design the advertisement using the text provided on the instruction sheet attached to the bottom of this post.
• After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement design.
• The Title Text must be at least 36 point and clearly state the name of the attraction in a large, bold headline somewhere on the page (most likely across the top).
• You must combine a minimum of three (3) pictures (clip art or found on the Web) in Photoshop to make a convincing Composite Image
• DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
• Must demonstrate use of contrast through a dominant image
• Use the Principles of Design (C.R.A.P.) to determine how you organize and place your graphics and text.
• The text can use be used in any order that you think makes the most sense.
• Ad size: 11″ x 17″ (landscape)
• Limit your design to two fonts only
• When choosing what information to include, don’t forget to answer the 5 W’s and the H (Who, What, Where, When, Why and How) in your advertisement! Use the official websites to get this information, and don’t make stuff up!
• Export the file as a High Quality Print format .PDF (File -> Adobe PDF Presets -> High Quality Print) and save the resulting .PDF file to the “Holiday Advertisement 2023” assignment posting on the Google Classroom page by Friday, December 8th. Note: If you do this correctly, you do not need to turn in the .indd file or your images!
• On Friday the 8th, we will do an online reflection writing activity in our Google Classroom that will ask how you used the Principles of Design in this assignment, so make sure you remember your C.R.A.P. (Contrast, Repetition, Alignment and Proximity)!

Attachments:

Christmas Advertisement Instruction Sheet

Christmas Ad Grading Rubric

Assigned: November 30th, 2023
Teacher Pacing Due Date: December 8th, 2023

Objective:

Students will be able to place their “impossible image” into InDesign for publication.

Links:

Impossible Images (CNN): https://www.cnn.com/2015/02/19/world/gallery/photoshop-artist-martin-de-pasquale/

Topics Discussed:

• Photoshop
• InDesign
• Photo Frame
• Type Frame

Assignment:

Over the past few days, we have tested our acquired Photoshop skills by fixing a Photoshop Disaster. Today, we are going to use our acquired Photoshop skills to create something entirely new, and completely impossible.  

1. You should have completed the Impossible Image – Part 1 assignment before proceeding to this step. Save your image as a .psd file before importing it into InDesign.
2. Create a new 11″ x 17″ InDesign document. Save it with your name and “Photoshop Impossible Image”.
3. Place the Impossible Image Photoshop image on the page in a photo frame with a 1″ stroke. You may make the stroke whatever style or color you choose.
4. Place your name (or signature) somewhere on the page. This is your original artwork, so you should sign it and be proud of it!
5. Save the InDesign (.indd) file and upload it into the “Impossible Images – Part 2” post on the Google Classroom page by the end of the day on Tuesday, November 28th.

Assigned: November 27th, 2023
Teacher Pacing Due Date: November 28th, 2023