Objective: I can conduct online research to inform and guide my logo design development.

Topics Discussed:

• Eight Step Logo Design Process
• Step 2 – Research
• Step 3 – Visual Research

Assignment:

Today we will continue working on our logo design by proceeding through Steps 2 and 3 of the Eight Step Logo Design Process: Research and Visual Research, which if done correctly, will go hand-in-hand.

Yesterday, we completed Step 1 – The Design Brief, in which we answered ten open-ended questions about ourselves to help determine what we might want in our logo.

If you did not complete the questions, you will be at a major disadvantage as we proceed, but you should still do your best to produce a logo design with the research you conduct in today’s activity.

Step 2 – Research

Use the web to research logos. Find a logo that you think fits each of the six principles of Logo Design: Simple, Distinctive, Relevant, Memorable, Versatile and Timeless.

Use the attached Google Doc in today’s Google Classroom assignment post to save an example of each logo. Copy the picture from the website where you find the logo into the Google Doc.

Step 3 – Visual Research

As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of techniques professional logo designers are currently using. What kind of shapes, symbols, colors and typefaces are used in the logos and materials of the websites you visit?

Try doing a Google Image Search for “Famous Logos” and see what you come up with. Seeing what kind of logos professionals have developed will aid you in making your own design decisions when it comes time to produce your logo concepts later this week.

Find your five favorite logos, and add their images to your Google Doc. Make sure you go back to the Google Assignment page and click the blue “Hand In” button when this assignment is complete, so I can provide you with credit. We will use this information in conjunction with the answers you wrote in your Design Brief questions tomorrow, when we proceed to Step 4 of the eight-step process: Sketching and Conceptualizing!

Assigned: March 3rd, 2026
Teacher Pacing Due Date: March 4th, 2026

Objective: I can identify the eight steps of the logo design process that professional designers use to develop strong logos.

Web Link:

• Jacob Cass’s Just Creative Article – The Logo Design Process of Top Logo Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

• Eight Step Logo Design Process:

1. The Brief
2. Research
3. Visual Research
4. Sketching & Conceptualizing
5. Reflection
6. Positioning
7. Presentations
8. Celebration

Assignment:

Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.

Today we will begin working on our logo design, and throughout this week, you will work through the eight step process to produce a professional-looking logo to represent yourself.

Step 1 – The Design Brief

You will begin the logo design process by visiting today’s Google Classroom post, and answering the questions in the provided Google Doc to determine what you might would like to see in your logo.

Submit your ten questions in by tomorrow. Tomorrow, we will proceed to Step 2 and 3 of the 8-step process: Research and Visual Research!

Assigned: March 2nd, 2026
Due: March 3rd, 2026