Objective: To complete the logo design process by selecting and finalizing a logo design.

Student Friendly Learning Target: I will select and refine a final logo design.

Web Links:

Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Topics Discussed:

• Eight Step Logo Design Process:
  • Step 5 – Reflection
  • Step 6 – Positioning
  • Step 7 – Presentation

Assignment:

Hopefully, you completed Step 5 – Reflection this past weekend by getting some good rest and coming back refreshed and renewed. Look at your logo sketches in the wire basket on the front table once more, and select one to begin refining into your final logo design. This final logo design must adhere to the Six Principles of Good Logo Design that we previously studied, and should incorporate all that you’ve learned about the Principles of Design, Shape, Color Theory and Symbolism.

Step 6 – Positioning

Take a look back your completed Design Brief documents. You should have completed this step back on the Monday two weeks ago, when we started this Logo Design project.

Now you have a decision to make: Will you stick with one of the designs you created before Spring Break, or will you go with something completely new? This decision is called Positioning, and it is a choice that every professional designer has to make.

Step 7 – Presentation

Make a new Print Illustrator document with a standard Letter size artboard (8.5 in x 11 in). Using all that you’ve learned about the principles of good logo design, the principles of design (C.R.A.P.), Color Theory, shapes and symbols, begin using the path, shape, color and type tools in Illustrator to design a simple, yet unique and attractive logo that is easy to remember, relevant to you and your interests, will look good even printed in a single color, and will stand the test of time.

Your Illustrator file containing your final logo design on a single artboard should have your name in the filename, and should be submitted to the “Final Logo Design” assignment post on the Google Classroom page for your class period no later than the end of the day on Monday, March 23rd.

Do your best to complete your design by the Monday, March 23rd deadline, as we will be moving on to an exciting new unit the following week. This upcoming week will be shortened by Pre-ACT testing and an I-Day on Friday, so you will have at least three 50 minute classes including today, with no advisory travel options, plus whatever time you wish to put in after school. Manage your time wisely.

Presentation of the final logo submissions and judging will occur on Thursday, April 2nd, and then it will be time for the final step: Step 8 – Celebration!

Good luck, work hard, make good decisions, and we’ll see you all at the celebration where we’ll toast the completion of the Logo Design process and everyone who successfully worked through the process to create and submit an original logo design that they can be proud of.

Assigned: Monday, March 16th, 2026

Due: Wednesday, Monday, March 23rd, 2026

Objective: I can produce five sketches of possible logos based on research I have gathered from online resources.

Web Links:

Presentation: The Logo Design Process of Top Graphic Designers
(The Eight Step Logo Design Process)

Topics Discussed:

• Eight Step Logo Design Process
  • Step 4 – Sketching/Conceptualizing
  • Step 5 – Reflection

Assignment:

Step 4 – Sketching/Conceptualizing

Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.

By the end of the day on Thursday, you will need to produce a minimum of five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You should do these sketches with traditional tools (pencil, pen, marker) on paper. DO NOT USE ILLUSTRATOR YET! You may use any  traditional media, so long as you have five different concepts by the due date.

Remember: these are sketches only! You will select a single concept when we return from Spring Break to work on as your final logo design, and only at that time should you put your best artistic effort into the work.

When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Reflection – Relax, and reflect on your design work, take the whole week of Spring Break to get some good rest, and be ready to resume work with fresh eyes on Monday, March 16th!

Assigned: March 4th, 2026
Teacher Pacing Due Date: March 5th, 2026