Objective:
I can use online design tools and the Principles of Design to create an effective advertisement for a real-world holiday attraction.
Links:
The North Pole Experience: https://www.northpoleexperience.com/
The Polar Express: https://www.thetrain.com/special-events/the-polar-express/
Glendale Glitters: https://www.glendaleaz.com/play/special_events___festivals/special_events/
Las Noches de las Luminarias: https://www.dbg.org/events/las-noches-de-las-luminarias-0
Zoolights: https://phoenixzoo.org/event-items/zoolights/
Photopea: https://photopea.com
Vectr: https://vectr.com/
Topics Discussed:
Principles of Design
“Picture in Text” using Clipping Mask from Layer technique
Photopea Image Manipulation
Composite Image
Assignment:
- Choose one of the holiday attractions above, and design an advertisement to promote it.
- You will design the ad in whichever online tool you are most comfortable using to produce a three-part composite image and to place the required informational text.
- Design the advertisement using the text provided on the instruction sheet attached to the bottom of this post.
- After you read the text, go to the websites and read about the holiday attractions to get ideas on what to do with your advertisement design.
- The Main Headline text must use the “picture in text” technique. You must use Photopea to make the “picture in text” titles using Clipping Masks.
- You must combine a minimum of three (3) pictures (clip art or found on the Web) in Photopea to make a convincing Composite Image
- DO NOT USE ANY OF THE IMAGES ON THE OFFICIAL WEBSITES! FIND OR CREATE YOUR OWN!
- Must demonstrate use of contrast through a dominant image
- Use the Principles of Design (C.R.A.P.) to determine how you organize and place your graphics and text.
- You must include all the text provided for the selected advertisement, including:
- The address/location of the attraction (Where is it?)
- The operating dates and hours (When is it happening?)
- The tagline/slogan of the attraction (Why should I go to this event?)
- The contact information (Who should I contact to get more info?)
- The text can use be used in any order that you think makes the most sense.
- Ad size: 11″ x 17″ (landscape)
- Limit your design to two fonts only
- Export the file as a .PDF (File -> Export As -> PDF) and save the resulting .PDF file to the “Holiday Advertisement 2020” assignment posting on the Google Classroom page by Friday, December 11th.
Attachments:
Christmas Advertisement Instruction Sheet
Assigned: December 7th, 2020
Teacher Pacing Due Date: December 11th, 2020