Objective: I can identify the eight steps of the logo design process that professional designers use to develop strong logos.
Web Link:
- Jacob Cass’s Just Creative Article – The Logo Design Process of Top Logo Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/
Topics Discussed:
- Eight Step Logo Design Process:
- The Brief
- Research
- Visual Research
- Sketching & Conceptualizing
- Reflection
- Positioning
- Presentations
- Celebration
Assignment:
Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.
Today we will begin working on our logo design, and throughout this week, you will work through the eight step process to produce a professional-looking logo to represent yourself.
Step 1 – The Design Brief
You will begin the logo design process by visiting today’s Google Classroom post, and answering the questions in the provided Google Doc to determine what you might would like to see in your logo.
Submit your ten questions in by tomorrow. Tomorrow, we will proceed to Step 2 and 3 of the 8-step process: Research and Visual Research!
Assigned: March 2nd, 2026
Due: March 3rd, 2026