Computer Graphic Design

Logo Design Step 4 – Sketching and Conceptualizing

Objective: To continue the logo design process by brainstorming logo designs and sketching ideas on paper.

Student Friendly Learning Target: I can produce five sketches of possible logos for the CHHS Cybersecurity team based on research I have gathered from online resources.

Web Links:

Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/

Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works

National Cyber League: https://www.nationalcyberleague.org/

Cybersecurity: https://www.dhs.gov/topic/cybersecurity

Google Image Search “National Cyber League Team Logos”: https://images.google.com

Topics Discussed:

  • Eight Step Logo Design Process:
    • Step 4 – Sketching/Conceptualizing

Assignment:

Step 4 – Sketching/Conceptualizing

Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.

By the end of the day on Thursday, you will need to produce a minimum of five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You should do these sketches with traditional tools (pencil, pen, marker) on paper. DO NOT USE ILLUSTRATOR YET! You may use any  traditional media, so long as you have five different concepts by the due date.

Remember: these are sketches only! You will select a single concept the week after the Cesar Chavez three-day weekend to work on as your final logo design, and only at that time should you put your best artistic effort into the work.

When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Relax, and reflect on your design work, take a three-day weekend off, and be ready to resume work with fresh eyes on Monday!

Assigned: Tuesday, March 27th, 2018

Due: Thursday, March 29th, 2018