Objective: To continue the logo design process by brainstorming logo designs and sketching ideas on paper.
Student Friendly Learning Target: I can produce five sketches of possible logos for the Innovative Technologies VEX Robotics team.
Web Link: https://www.facebook.com/onceuponapreschoolmesa/
Topics Discussed:
- Eight Step Logo Design Process:
- Step 2 – Research
- Step 3 – Visual Research
- Step 4 – Sketching and Conceptualizing
Assignment:
Step 2 – Research
Use the web to research other preschools and day care centers to get an idea of what Miss Kristi’s business environment is all about. Use the Once Upon a Preschool Facebook page to get a better understanding of the school’s existing colors and iconography.
https://www.facebook.com/onceuponapreschoolmesa/
Step 3 – Visual Research
As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other preschools are using. What kind of shapes, symbols, colors and typefaces are used in preschool logos and materials?
Try doing a Google Image Search for “Preschool Logo” and see what you come up with. Seeing what kind of logos other schools use will aid you in making your own design decisions when it comes time to produce your logo concepts.
Step 4 – Sketching/Conceptualizing
Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.
By end of Friday, you will need to produce five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You may do these sketches with traditional tools (pencil, pen, paint) on paper. DO NOT USE ILLUSTRATOR YET! You may use any traditional media, so long as you have five different concepts by the due date.
Remember: these are sketches only! You will select a single concept next week to work on as your final logo design, and only at that time should you put your best artistic effort into the work.
When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Relax, and reflect on your design work over the weekend, and be ready to resume work with fresh eyes on Monday!
Assigned: Thursday, February 25th, 2016
Due: Friday, February 26th, 2016