Objective: I can produce five sketches of possible logos based on research I have gathered from online resources.

Web Links:

Presentation: The Logo Design Process of Top Graphic Designers
(The Eight Step Logo Design Process)

Topics Discussed:

• Eight Step Logo Design Process
  • Step 4 – Sketching/Conceptualizing
  • Step 5 – Reflection

Assignment:

Step 4 – Sketching/Conceptualizing

Once your research has been completed, you should begin developing logo concept sketches. These should be very rough sketches – do not go overboard on the artwork at this point. Your artwork should be just enough to clearly show the visual concept you are working on.

By the end of the day on Thursday, you will need to produce a minimum of five different logo design concepts. These should each be separate and distinct logo ideas, don’t just produce five versions of the same design. Use this time to visually brainstorm ideas, and to get the ideas in your head out on paper. You should do these sketches with traditional tools (pencil, pen, marker) on paper. DO NOT USE ILLUSTRATOR YET! You may use any  traditional media, so long as you have five different concepts by the due date.

Remember: these are sketches only! You will select a single concept when we return from Spring Break to work on as your final logo design, and only at that time should you put your best artistic effort into the work.

When you have finished your five sketches, turn them in to the wire basket on my front table. Then, proceed to Step 5: Reflection – Relax, and reflect on your design work, take the whole week of Spring Break to get some good rest, and be ready to resume work with fresh eyes on Monday, March 16th!

Assigned: March 4th, 2026
Teacher Pacing Due Date: March 5th, 2026

Objective: I can conduct online research to inform and guide my logo design development.

Topics Discussed:

• Eight Step Logo Design Process
• Step 2 – Research
• Step 3 – Visual Research

Assignment:

Today we will continue working on our logo design by proceeding through Steps 2 and 3 of the Eight Step Logo Design Process: Research and Visual Research, which if done correctly, will go hand-in-hand.

Yesterday, we completed Step 1 – The Design Brief, in which we answered ten open-ended questions about ourselves to help determine what we might want in our logo.

If you did not complete the questions, you will be at a major disadvantage as we proceed, but you should still do your best to produce a logo design with the research you conduct in today’s activity.

Step 2 – Research

Use the web to research logos. Find a logo that you think fits each of the six principles of Logo Design: Simple, Distinctive, Relevant, Memorable, Versatile and Timeless.

Use the attached Google Doc in today’s Google Classroom assignment post to save an example of each logo. Copy the picture from the website where you find the logo into the Google Doc.

Step 3 – Visual Research

As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of techniques professional logo designers are currently using. What kind of shapes, symbols, colors and typefaces are used in the logos and materials of the websites you visit?

Try doing a Google Image Search for “Famous Logos” and see what you come up with. Seeing what kind of logos professionals have developed will aid you in making your own design decisions when it comes time to produce your logo concepts later this week.

Find your five favorite logos, and add their images to your Google Doc. Make sure you go back to the Google Assignment page and click the blue “Hand In” button when this assignment is complete, so I can provide you with credit. We will use this information in conjunction with the answers you wrote in your Design Brief questions tomorrow, when we proceed to Step 4 of the eight-step process: Sketching and Conceptualizing!

Assigned: March 3rd, 2026
Teacher Pacing Due Date: March 4th, 2026