Spring 2014 – Logo Design Day 3 – The Process

Objective: To introduce the eight steps of the logo design process.

Student Friendly Learning Target: I can identify the eight steps of the logo design process.

Web Link:


Topics Discussed:

  • Eight Step Logo Design Process:
    1. The Brief
    2. Research
    3. Visual Research
    4. Sketching & Conceptualizing
    5. Reflection
    6. Positioning
    7. Presentations
    8. Celebration


Review Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins tomorrow with The Brief.

Assigned: March 6th, 2014