Objective: To begin the logo design process by producing a basic Design Brief document, conducting online research and brainstorming logo designs.
Student Friendly Learning Target: I can begin my Design Brief by writing ten open-ended questions to be answered by the client, and conducting online research to guide my logo design development.
Web Links:
Article: The Logo Design Process of Top Graphic Designers: https://justcreative.com/2008/02/01/logo-design-process-of-top-graphic-designers/
Article: How eSports Branding Works: https://www.redbull.com/en/esports/stories/1331659416941/how-esports-branding-works
National Cyber League: https://www.nationalcyberleague.org/
Cybersecurity: https://www.dhs.gov/topic/cybersecurity
Google Image Search “National Cyber League Team Logos”: https://images.google.com
Topics Discussed:
- Eight Step Logo Design Process:
- Step 1 – The Brief
- Step 2 – Research
- Step 3 – Visual Research
Assignment:
Read through Jacob Cass’s Just Creative website to identify and define the eight steps of the design process that modern designers go through to get to their final logo design. Step one of the process begins today with The Brief.
Today we will begin working on our logo design for an actual client here on campus. The client is our newly founded Carl Hayden High School Cybersecurity Team, competing in the National Cyber League, and as of today every student designer in my classes is in competition to produce a logo that the team will select as their own. In the next two weeks, you will work through the eight step process to produce a professional-looking logo for the Cybersecurity team.
Step 1 – The Design Brief
You will begin the logo design process by visiting today’s Google Classroom post, and creating a new Google Doc with ten questions (in complete sentences) that you would like to ask the CHHS Cybersecurity team about what they would like to see in their logo.
These should be open-ended questions (questions that do not have a yes or no answer). Try to ask questions that will help you understand what the CHHS Cybersecurity team wants in a logo, and that will help you produce something that they will want and increase your chances of winning the logo design competition.
Once you have your ten questions, mark the assignment as “Completed” to receive credit for today’s activity.
Your ten questions will be reviewed by the CHHS Cybersecurity team. A CHHS Cybersecurity team member will answer them to the best of their ability, and they will be returned to you to guide you in your design process.
Following the final deadline in a few weeks, the team sponsor and team representatives will look at all the finished logos, and choose one as their favorite. The winner of this logo design contest will receive a great deal of recognition (as the team will be using it as their logo in competition), official recognition and an award at the end of the year Magnet Awards ceremony, as well as a $50 gift card, so do your best to write open-ended questions that will help you determine what the CHHS Cybersecurity team wants and that will allow you to give them what they are asking for.
Step 2 – Research
Use the web to research cyber security and online live fire cyber warfare games to get an idea of what cyber warfare is all about. Use the National Cyber League page to get a better understanding of the league’s existing colors and iconography.
https://www.nationalcyberleague.org/
Step 3 – Visual Research
As you conduct your online research, keep an eye out for any logos or designs on the websites to get an idea of what kinds of logos other teams are using. What kind of shapes, symbols, colors and typefaces are used in eSports logos and materials?
Try doing a Google Image Search for “cyber league team logos” and see what you come up with. Seeing what kind of logos other teams use will aid you in making your own design decisions when it comes time to produce your logo concepts later this week.
Assigned: March 26th, 2018
Due: March 29th, 2018