Tag Archives: Helvetica

Intro to Typography – Helvetica Reflection 2019

Last week, we watched the movie Helvetica, which explores not only the history and development of the Helvetica typeface and typography and design in general, but also explores the dichotomy between the adherence to established principles of design and the desire to express one’s stylistic individuality and vision. To further explore these ideas, please visit my Google Classroom page, and open the attached Google Form to answer the questions provided.


Objective:

  • I can reflect on the concepts and ideas introduced in the movie Helvetica by expressing my ideas in a brief reflective writing exercise.

Vocabulary Words:

  • Typeface
  • Modernism
  • Post-Modernism
  • Rational
  • Humanistic

Links:

Helvetica Film Website: https://www.hustwit.com/helvetica

Google Classroom

Topics Discussed:

  • Modernism
  • Grid Design
  • Rational
  • Post-Modernism
  • Humanist

Assignment:

  1. Visit my Google Classroom to view the current assignment.
  2. Open the “Helvetica Reflection 2019” Form attached at the bottom of the latest post.
  3. Answer each of the questions in the document using complete sentences.
  4. You must have at least one complete sentence for each question in each prompt. (If you see two question marks, you need at least two sentences!)
  5. When you are finished, submit the form. If you need to go back and edit your answers, you can revisit the form page and change your answers anytime.
  6. Please submit this form to me before end of day on Tuesday, October 1st.
  7. When you are finished with this Helvetica Reflection assignment, you may work on any assignments that are past due.
  8. Remember that all past due assignments MUST be turned in before end of day on Thursday, October 3rd to receive credit.
  9. If you have completed all your assignments, the rest of the time is yours. Please use it wisely and quietly, and thanks for all your hard work this term!

Assigned: September 30th, 2019
Teacher Pacing Due Date: October 1st, 2019

Intro to Typography – Helvetica

Today we will watch Gary Hustwit’s movie Helvetica, an independent film that explores not only the history and development of the Helvetica typeface, typography and graphic design in general, but also explores the dichotomy between the adherence to established principles of design and the desire to express one’s stylistic individuality and vision.

Objective:

  • I can watch the movie Helvetica to learn about the history of typography and design, and express my thoughts on design in a brief reflection piece.

Vocabulary Words:

  • Typeface
  • Modernism
  • Post-Modernism
  • Rational
  • Humanistic

Links:

Helvetica Film Website: https://www.hustwit.com/helvetica

Topics Discussed:

  • Modernism
  • Grid Design
  • Rational
  • Post-Modernism
  • Humanist

Assignment:

  1. Today and tomorrow, we will watch Gary Hustwit’s Helvetica, an outstanding independent film that documents the development of the typeface Helvetica as well as the history of graphic design as we know it today. We will watch the first half today, and the second half on Friday.
  2. Despite its original intent, Helvetica is a typeface that inspires strong opinions in graphic designers, both positive and negative. As you watch, notice how incredibly common the use of the typeface really is, and ask yourself how the sheer ubiquity of its presence makes you feel about Helvetica. Do you love it, do you hate it, or are you somewhere in between?
  3. Helvetica also explores the historical (and ongoing) struggle between the Rationalists who invented the principles of design that we studied earlier this year (and continue to use today) and championed the development and use of Helvetica, and the Post-Modernists who completely rebelled against these rules and sought to create type using anything except Helvetica. Which side do you prefer? Are you a structured rule-follower or a dynamic rule-breaker?
  4. Keep these ideas in mind as you watch, and we will write a brief reflection on Monday to explore these ideas further. Enjoy the show!

Posted: September 26th, 2019