All posts by mistermarmolejo

Color Theory: The Meanings of Color

Objective:

To explore and explain the meanings and psychological effects of colors.

Student-Friendly Learning Target: 

I can use web resources to discover the meaning of colors, and the psychological effects of colors on people.

Web Links:

Color Matters: The Meanings of Colors: http://www.colormatters.com/color-symbolism/the-meanings-of-colors

Color Meaning, Symbolism and Psychology: http://www.sensationalcolor.com/category/color-meaning/color-meaning-symbolism-psychology

Topics Discussed:

  1. Color Theory
  2. Semiotics

Instructions:

Semiotics is the study of signs and symbols and how they are used. Use the websites below to read about the meanings and symbolism of the colors we have been discussing in class:

http://www.sensationalcolor.com/category/color-meaning/color-meaning-symbolism-psychology

http://www.colormatters.com/color-symbolism/the-meanings-of-colors

Read about the symbolism and meanings of the warm colors Red, Orange and Yellow, the cool colors Green, Blue, and Purple, the more-versatile-than-you-know Pink, and the neutral colors Black, Brown, White, and Grey. We will discuss these meanings in class.

Next, on your fourth and final artboard, use your knowledge of Color Theory and Color Harmonies to demonstrate some of the cultural and psychological associations of the major hues discussed in class.

  1. Follow along with the class presentation on the meanings of colors.
  2. Design a document that describes some of the cultural and psychological associations related to each of the following colors:
    1. Red
    2. Orange
    3. Yellow
    4. Green
    5. Blue
    6. Purple
    7. Pink
    8. Brown
    9. Black
    10. White
    11. Grey
  3. For each of the above listed hues, include the following:
    1. A shape filled with the color, representing the pure hue.
    2. A text box with at least one complete sentence describing some things associated with the color.
    3. A text box with at least one complete sentence describing some of the psychological associations with the color.
    4. A text box with at least one complete sentence describing a fun fact you learned about the color.
  4. The background should be any color except white.
  5. The document should contain a headline containing a few words describing the main topic of the poster.
  6. You should use the principles of Contrast, Repetition, Alignment and Proximity in the development of this poster.
  7. You should use these principles to make the poster interesting and fun to look at.
  8. You may use the Color Wheel you designed in our previous assignment as a guide to the hues, and you may copy and paste information from the provided websites, as long as you give the site credit on your page. (Add a text box with the word “Source:” and a link to the website somewhere on the page.)

Hints and Tips:

  • If you’ve forgotten what Contrast, Repetition, Alignment and Proximity mean, review your Principles of Design notes from last semester, or the book chapters available on the class server (10.4.22.151).
  • Fill the page with color, but choose your colors wisely! Your background color should not conflict with the hues you are trying to showcase!
  • You may design the page any way you wish, but you may wish to look at the Color Theory for Designers link for ideas on how to arrange your page and what background colors to use.
  • Don’t steal! If you copy information from one of the websites, you need to include a reference link to the source.
  • Do your best to make this page interesting and fun to look at! There’s a reason I had you choose “Print” when you created the document, and there are already far too many boring and ugly posters on campus already. Don’t be a part of that problem, be part of the solution.

Assigned: February 19th, 2019
Teacher Pacing Due Date: February 26th, 2019

Color Theory: Exploring the Color Wheel and Color Harmonies

Objective:

To use the color wheel to identify and explain color theory terms and color harmonies.

Student-Friendly Learning Target:

I can use a color wheel to identify hues and their related color harmonies.  

Links:

Sensational Color – Get to Know the Color Wheel

 http://www.sensationalcolor.com/understanding-color/theory/know-color-wheel-806#.VOYPeyjWppw

Color Wheel – Color Calculator:
http://www.sessions.edu/color-calculator

Color Game – Method of Action:

http://color.method.ac/

Topics Discussed:

  • Color Theory
  • Color Harmonies
  • Color Wheel
  • Primary Colors
  • Secondary Colors
  • Tertiary Colors
  • Triad
  • Complementary
  • Split Complementary
  • Analogous
  • Monochromatic
  • Shade
  • Tint

Instructions:

Follow along with the in-class discussion on the color wheel and color definitions.

  1. After you have watched the tutorials, check out the color calculator to see an easy utility for calculating color harmonies based on a given color.
  2. Next, play the Color Game at the Method of Action website. Try to get the highest score possible for each of the Color Harmony levels.
  3. Take a screenshot (Command+Shift+4) of your highest score. You may replay the color game as many times as you wish to try and increase your final score.
  4. Place the screenshot on the third artboard (lower left) of the Adobe Illustrator document we started last week to complete today’s activity.
  5. The highest score in each class will win a prize!

Assigned: February 15th, 2019
Teacher Pacing Due Date: February 19th, 2019